From the depths of south London comes brand new label Keep Up! Records. Its aim is to bring you contemporary music for the dancefloor heavily influenced by vintage funk, soul, hip-hop, jazz and latin - tunes that all the best diggers out there are clamouring for. For the last four years, Keep Up!?s five-strong collective of DJs and producers has been putting on parties across London. A residency at Brixton?s best boozer-cum-club The White Horse has boasted guest DJs such as The Herbaliser, Hint and J*Star. Keep Up! has also featured or supported Prince Paul, Coldcut, Luke Vibert, DJ Food, Nostalgia 77, Jazzman Gerald and Danny Breaks over the last few years. Rumour has it that Keep Up! was behind last year?s smash Recorded Delivery 12? EP of classy re-edits. Now, after months of slaving away over hot laptops, the Keep Up! boys bring you their debut release.
The World Famous is from Keep Up!'s Tom Central. Tom has spent the last ten years DJing in Europe?s best and worst clubs, and is said to have been behind three of the tracks on the Recorded Delivery EP. This cut takes its cue from from the hard-hitting American funk and soul cuts of the late 60s and early 70s. A heavy bassline, smashing snares and bold brass run this massive dancefloor cut. A solid live breakbeat works around the arrangement in the vein of the classic Hook n Sling. There?s even a tinge of latin thrown in for good measure. When you need a reaction on the floor, these four minutes should deliver the required shakedown.
The flipside is brought to you by Lopez, who are Keep Up! member Javier Nexus and two of his buddies back home in Paraguay. Donde is a solid latin hip-hop head-nodder that was born in Latin America and raised in Tooting. Boom bap drums rattle the speaker cones whilst timbales and trombones take their turn with solos to move the feet. There?s a simple vintage vocal hook added to the mix, which keeps the groove bumping along nicely. If you love Quantic?s latin outings, this will be perfect for you.